
INVEST IN THE BACKSTAGE EXPERIENCE
DELIVERING UNMATCHED ACCESS TO THE WORLD’S MOST EXCLUSIVE EXPERIENCES
Company Structure
Operating Company: DJA BACKSTAGE EXPERIENCE Ltd
Company No. SC809123
EIS Advance Assurance Secured
Funding Round Overview
Total Raise: £300,000
Pre-Money Valuation: £5 million
No Further Funding Required Post-Round
Business becomes self-financing end of 2025
Use of Funds
Appointment of full time General Manager & finance / admin support
The development of a brand and website
Paid media budget (Facebook & Instagram)
Global PR campaign targeting luxury & travel press &influencers / bloggersDeposits with suppliers (eg Nobu, Faena,. Zuma, concierge companies etc)
Payment to DJ Awards for tickets and fees
Launch events at ME london on 29th May and ZUMA NYC 19th June
Growth Plan:
Ibiza: & Miami 2025
Ibiza, Miami, World Pride Amsterdam: 2026
Ibiza, Miami, World Pride Bangkok, Rihad: 2027
Ibiza, Miami, World Pride Cape Town, Riyadh, London 2028
Ibiza, Miami, World Pride Rio, Riyadh, London, Singapore 2028
Financial Highlights
Break-even and Cash Generative: By end of 2025
Revenue Forecast (2027): £7.5 million
EBITDA (2027): £1.54 million
Forecast Valuation: £50 million by end of 2027
Dividend Distribution: Expected within first 2 years of trading
Investor Return: Strong potential based on early profitability and scalable model
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BACKSTAGE IBIZA
TUES 1 - FRI 4 OCTOBER 2025 NOBU IBIZA
Backstage Experience will take over the entire Nobu Hotel Ibiza Bay, transforming it into a luxury hub for 250 elite guests. With 152 rooms, including 15 top-tier suites as Ultimate Experiences, this is Ibiza nightlife at its finest. Guests will enjoy VIP access and bottle service at the DJ Awards, followed by an exclusive ZUMA dinner where they’ll meet the finalists and capture unforgettable moments. A private Nikki Beach party awaits, with bottomless champagne, endless sushi, and an open bar alongside Breakthrough Artist DJ nominees. The night continues at the Aftermath Café, the official DJ Awards afterparty, with seamless private transfers between venues. Each guest will receive an OmniBeat wristband preloaded with a budget to spend, ensuring a cashless, effortless experience. For those seeking more, the Backstage App powered by OnBeat offers upgrades, from extra nights to VIP access at Black Coffee’s closing party or Carl Cox’s set at Universe, Ibiza’s newest hotspot. This isn’t just an event—it’s the ultimate Ibiza takeover.
BACKSTAGE MIAMI
Thurs 4 - MON 8 DECEMBER 2025 FAENA HOTEL
Taking place during Art Basel Miami, Backstage Experience will offer accommodation across three of the city’s most iconic hotels—Faena Miami, the host of the DJ Awards ceremony on December 5th, along with The Edition and The Shelborne. Guests will enjoy an exclusive private dinner with David Guetta at Cipriani Downtown, VIP access to the official DJ Awards pool party at The Shelborne, and entry to the invite-only Aftermath Café at the legendary dive bar, The Deuce in South Beach. Just like in Ibiza, guests will have VIP access and bottle service at the awards, plus seamless access to funds via their wristband, with all transfers included for a frictionless experience. Those looking to elevate their weekend can customize their stay through the Backstage App, unlocking VIP access to Space Miami, Factory Town, and guided tours at Art Basel itself. This is more than just a stay—it’s the ultimate Art Basel takeover.
LEGENDS TOUR
2026 FEB 13 - 20 ON THE ORIENT EXPRESS
For its 25th anniversary, the DJ Awards presents The Legends Tour, an unprecedented nine-day luxury music experience across Europe’s most iconic cities. Kicking off in Glasgow on February 12, 2026, and culminating in Istanbul on February 20, this once-in-a-lifetime journey unfolds aboard the original Orient Express the legendary origonal train that has defined the Art of Travel for over 140 years. Painstakingly restored to its former glory, the train blends timeless glamour with a new art de vivre, offering rare experiences, unforgettable moments, and a taste of pure dream-making. Along the way, guests will enjoy world-class performances from the biggest names in electronic music — from exclusive sets at the Palace of Versailles Gardens to iconic clubs in Berlin, Venice, and beyond. This is more than a journey, it’s a rolling celebration of culture, luxury, and sound. Backstage Experience is the exclusive ticketing partner for this DJ Awards event.
BACKSTAGE PRIDE
2026 AUG 4 - 10 WORLD PRIDE AMSTERDAM
In 2026, the DJ Awards will introduce The Gay Edition, celebrating the achievements of DJs who shape the vibrant and distinct world of LGBTQ+ events and parties. Backstage Experience will take over the stunning Pulitzer Hotel in central Amsterdam, offering guests exclusive access to the awards ceremony and an invitation to join the nominees aboard the DJ Awards barge for the iconic Canal Pride Parade. Beyond the main event, guests can enjoy VIP access to select Pride celebrations and intimate gatherings with the winners. As always, every detail is seamless—wristband access ensures a cash-free experience, and those looking to elevate their stay can customize it through the Backstage App. This is more than just Pride—it’s a one-of-a-kind DJ Awards takeover.
VIEW & DOWNLOAD THE FORECASTS
THE BACKSTAGE TEAM
Andrew Grant
CEO
Formerly the CEO of one of the UK’s leading digital agencies, Andrew played a key role in developing platforms and applications for major clients, including the Royal Bank of Scotland (RBS), NatWest Bank, Barclays Bank, Jaguar, Pepsi as well as delivering software solutions for the UK Government and the National Health Service (NHS). As the CEO of TechAdVenture, a London based tech investment firm, Andrew has helped develop and invest in cutting-edge technology across healthcare, payments, and music. He also launched Bold Minds, a YouTube channel dedicated to championing the entrepreneurial journey and inspiring the next generation of dreamers to build better businesses.
Jaime Evora
GENERAL MANAGER
Jaime is an accomplished Quality & Guest Experience Director based in London, with an outstanding career that spans multiple prestigious 5-star luxury hotels, including ME London, Shangri-La The Shard, and now Montcalm Collection. With a deep passion for exceptional hospitality, Jaime has led dynamic Guest Experience teams, consistently elevating service standards to exceed the expectations of high-net-worth guests. His strategic approach to managing guest relations has been instrumental in improving hotel online reputations, resulting in exceptional ratings and strong brand loyalty.
Barry Mullholand
CFO
Barry Mulholland is an chartered accountant and accomplished finance executive with extensive experience as a Chief Financial Officer (CFO) in the fashion industry. Barry Mulholland played a pivotal role in leading the buyout of Stella McCartney from Kering in 2018. He also served as CEO of Victoria Beckham and Christopher Kane, where he secured multi-million dollar investments into both companies and drove strategic growth and operational excellence. Additionally, he held the position of Financial Controller at Burberry, contributing to the financial stewardship of one of the world’s most iconic luxury brands.
Rafael Balaguer
HEAD OF MARKETING
Rafael Balaguer is a seasoned digital marketing professional with extensive experience in paid media and social media strategy. Based in San Francisco, he has held pivotal roles at prominent organizations, including serving as a strategist at the advertising agency Eleven, where he led campaigns for clients such as Virgin America. He also worked client-side at Charles Schwab, establishing their digital paid advertising practice. Currently, Rafael is the Digital Media Director and Producer at Most Likely To, a San Francisco-based agency focusing on clients with sustainability-focused missions. His expertise in orchestrating high-profile digital campaigns and managing social media initiatives has consistently enhanced brand visibility and engagement. Rafael’s commitment to excellence has been instrumental in maintaining the esteemed reputation of the organizations he has been part of.
Alex Jukes
PR DIRECTOR
Jukebox PR was founded 15 years ago by Alex Jukes, a passionate traveler and music enthusiast. He has built a globally recognized communications agency dedicated to the dance music industry. Today, Jukebox PR is unquestionably the number one PR agency in the global electronic music scene, representing over 250 top-tier clients, including the world’s biggest festivals, leading music brands, top DJs, and renowned clubs. With a headquarters in London and a team of 25 specialists worldwide, Jukebox PR boasts experts across social media, public relations, journalism, content writing, and Web3 innovation, ensuring unparalleled industry impact.
Fabio Marcolino
HEAD OF GUEST SERVICES
Fabio Marcolini is a seasoned Guest Relations and Events professional based in Miami, with a distinguished career in luxury hospitality. He has delivered exceptional guest experiences and world-class events across New York, Miami, Ibiza, and London. During his tenure at the renowned Ritz London, he excelled in key roles, including Guest Relations Manager and Events Operations Manager. Fabio’s expertise in orchestrating high-profile events and providing personalized concierge services has consistently elevated guest satisfaction. His unwavering commitment to excellence has been instrumental in maintaining the hotel’s prestigious reputation among discerning clientele.
BACKSTAGE LAUNCH LONDON
THURSDAY 29 MAY 2025 AT ME HOTEL LONDON
Following the official press launch of the DJ Awards Ibiza categories and nominees, BACKSTAGE EXPERIENCE invites you to an exclusive Balearic celebration at Radio Rooftop Bar, perched atop the stunning five-star ME London Hotel, designed by Sir Norman Foster and set on The Strand, overlooking panoramic views of the city skyline. Expect free-flowing Cava, Catalan canapés, and the hottest new DJ talent from London — plus a special guest DJ set — all in celebration of music, culture, and community. We’ll also unveil the first drop of limited-edition tickets for BACKSTAGE MIAMI and IBIZA 2025, with influencers, press, and concierge partners in attendance for what promises to be the party of the summer.
BACKSTAGE LAUNCH NEW YORK
THURSDAY 19 JUNE 2025 AT ZUMA NYC
Following the official U.S. press launch of the DJ Awards American categories and nominees, BACKSTAGE EXPERIENCE invites you to an exclusive Balearic-inspired celebration at ZUMA New York, the renowned Japanese dining destination in the heart of Midtown Manhattan. The evening begins with a private press reception in Zuma’s intimate dining room, before the space opens up into a high-energy afterparty that runs through until 3AM. Expect flowing cocktails, signature Zuma bites, and standout sets from NYC’s freshest DJ talent — plus a special guest DJ — all in celebration of music, culture, and unforgettable experiences. We’ll also unveil the first drop of limited-edition tickets for BACKSTAGE MIAMI and IBIZA 2025, with influencers, press, and concierge partners in attendance for what promises to be the party of the summer.